It is a well-known fact that BlackBerry has a wonderful history, and the value of BlackBerry maker RIM was more than $70bn some years ago. But, the scenario has been changed now and the market value of RIM is $8.9bn. On twitter, Gartner vice-president Milanesi commented, “RIM’s CEO change reminds me of the Nokia Spring reshuffle before [current CEO Stephen] Elop was appointed in September. The reshuffle was not enough for Nokia”.
Mr. Heins has taken the place of founders and co-CEOs Jim Balsillie and Mike Lazaridis. But, they will still remain directors of firm despite the fact that the worth of RIM was declined 75% in its share price over the previous year. Mr. Heins is facing the challenges which are really considerable. He joined RIM four years back, from Germany manufacturer Siemens. In the smart phone market, RIM’s share has been reduced so much. It was just 16.6% in the 3 months to the end of November. This data has been presented by a research firm ComScore.
It is in comparison of only 50% for handsets that use Android operating system of Google and 28.7% of Apple. According to Mr. Heins, new marketing chief will be appointed soon.
A lot of criticism is also in rage about the changes. Engadget’ Darreb Murph is one of the harshest critics. He condemned Mr. Lazardis’s appointment to run a new ‘Innovation Committee’. He said, “Mike is hanging around as the Vice Chair of RIM’s Board and Chair of the Board’s new Innovation Committee,” he also wrote, “You heard right – the guy who has out rightly failed to innovate at anything in the past handful of years is now championing an innovation committee. Sounds right up his alley, no?”
Despite this disbelief of market critics about the new appointment, it can be seen as some good hope. However, time will tell how much this decision will be proved successful. Takeover of RIM was in rumor from some days, and it was being expected that some big brands such as Microsoft, Samsung, Nokia or Amazon may take the control of RIM. But, BlackBerry officials poured cold water on these rumors, and decided to solve the problems on their own. What the future of RIM will be, that is uncertain as yet.
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Richard Marsh is expert telecom adviser and he writes for mobile. Get the right information for mobile technology and we provides the best deals offers with iPhone 4s deals and best iPhone 4s deals.
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