In a recent mobile phone launch event, Vodafone, the leading mobile phone service provider unveils its Smartphone which is believed to be bringing revolution in smart phones market. Vodafone’s Smartphone will enable the users to use their Smartphone instead of cash and cards for the purchases that cost less than £15. The customers will simply be required to tap their Smartphone and enter the unique pin code at the payment checkout to pay for the goods and services.
The biggest ever mobile phone partnership deal made by Vodafone and VISA, will offer users to pay for goods and services with simply a wave or tap of their Smart phones. As in the usage of the London Underground’s Oyster card, the traveller simply taps their card on a pad placed to make entry and exit to pay for their journey. The technology on which the smart phones’ this service, a service like a mobile wallet; works is called NFC (Near Field Communications) which is simply an evolution of the radio-frequency identification (RFID) technology. And the NFC enabled Vodafone’s Smart phones are based on a form of mobile payment technology called Visa PayWave mobile. Vodafone is all set to launch its Smart phones all across the world from the coming spring and will make it available to the users of the Vodafone stored value account.
At the launch event, Vodafone chief executive Vittorio Colao expressed his faith and affirmed that Vodafone’s Smart phones are going to revolutionise the market with the features such as speed, simplicity and convenience offered to the users. Further he added that the Smartphone mobile wallet will readily be offered to all the interested mobile service providers to partner with them so that their committed goal to provide best possible services to their joint customers could efficiently and effectively be achieved.
At the same time VISA also assured that the service has the potential to bring transition in the way how people pay and are paid all over the world. Vodafone deal with offers.
Similarly, Peter Aylife, chief executive of VISA Europe emphasised that the partnership between Vodafone and VISA is a great move in mobile payment services. Referring to the promises made by VISA, he assured that the services going to be offered will be real, tangible and will soon be holding the mainstream consumer market. Industry analysts believe that the momentum for mobile payment service is slowly and gradually but surely growing and very soon going to hold a big share of the market place. Paul Lambert, a senior analyst at Informa Telecoms & Media, expressed his sincere concern over the success of the services and commitments made by them to the customers. He said that as the internet companies are giving them tough competition, Vodafone is required to make sure consumers identify its brand and services work well from end-to-end perspective.
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